Three SaaS tools out, one owned CRM in, and 3.6x more new leads
Jewel Casa ran sales across Photoroom, TeleCRM and DoubleTick. We moved imagery, calling and WhatsApp onto one Ekalon system they own: 1.5 lakh+ leads in one CRM, every call summarised by AI, and WhatsApp leads up 5x in a month.
Jewel Casa· Jewellery Retail and E-commerceWhat they were running on
- Product photos edited in Photoroom on a monthly plan
- Calls logged in TeleCRM, separate from WhatsApp conversations
- WhatsApp chats and broadcasts run through DoubleTick
- Lead history split across three subscriptions and spreadsheets
Why it had to change
Each tool solved one job and billed for it every month, but none of them talked to each other. A customer who messaged on WhatsApp, called the store and asked for a catalogue looked like three different people. Jewel Casa wanted one system that held the whole customer story, that their team owned, and that kept getting smarter.
The system, on their own server
Ekalon CRM with leads from the website, WhatsApp, Facebook, calls, field visits and exhibitions in one workspace
Calling built in, with recordings and AI call summaries on every conversation
WhatsApp chats and campaigns through Ekalon as an Official Meta Tech Provider
Product imagery from Ekalon AI visual models in place of a paid photo tool
Admin and reseller module, and Jewel Saathi, an AI assistant for the business
How it went live
Over 1.5 lakh historic leads were imported from spreadsheets and the old tools, so the team started with full history. Channels moved one at a time: website and WhatsApp first, then calling.
